Arts & Culture
Israeli Design: An Interview With Israeli Fashionistas Me-Dusa
Israel is the new Rome. Didn’t you hear? Read More
Gili Rozin and Adi Singfer are working in full gear! The two graduated two years ago and since then they are unstoppable. A while back I wrote about them but I felt like I need to know more about these driven ladies. Their ever growing collection of bags, jewelery and laptop cases is a sea of color, fun and madness.
DesignBreak: I’d love to hear about you, your journey, how it all began.
Me-Dusa: Me-Dusa is a new brand that we founded in 2009 after graduating from the Jewelry Design Department at Shenkar College of Engineering and Design.
Our mutual work began from friendship during our studies and led us to try and work together in the last year. It turned out to be a success when we became finalists in the ITS#8 competition in Triest, Italy, in the final year of our degree. At the end of our studding it was only natural that we will start working together.
D: Can you describe your work process?
MD: The items are all handmade from processed plastic, through an industrial technique that is not traditionally used for jewelry and accessories. The process from it’s begging to it’s end takes place in Israel and the designer takes part in every step.
D: I’d love to here about your Medusa collaboration. How does it work and who does what?
MD: In every good collaboration, we think, every one contributes the best way he can. In Me-Dusa we work on the design part together and the rest of the things that need to be done we split between the two of us. For Me-dusa to work well it takes the two of us, we are very different and this is what makes Me-dusa.
D: Which materials do you work with?
MD: Plastic which is processed by us and metal parts.
D: What is the most unusual piece you have ever designed?
MD: We have a good friend who is a singer performing in Israel around the world, she asked us to make her special accessories for her show. It was this big necklace\top that covered all the top part of her body. It was colorful and original. just what she needed for a special show.
D: What’s next? What is your dream?
MD: That question is in our minds all the time… We hope to develop as a brand, that will be seen all over the world. We have several new bags and have many ideas for more, and maybe even do accessories for the house, furniture and more…
D: If you had an extra hour each day what would you do with it?
MD: Go outside, see people, look for new ideas and inspiration.
D: I’m curious to know where does your inspiration come from?
MD: Our inspiration comes from a rich world of imagination. The items feature floral elements, amorphous shapes and a unique sense of textile, nature and the sea.
D: Can you tell me which designers inspire you?
D: What is the best advice you’ve ever received?
MD: Don’t take advice from strangers!!!