I don’t get sports. I mean, I get playing them. I’m as competitive as the next person, and I enjoy coupling that with random energetic efforts that increase endorphins and involve friends. But I don’t get watching sports. I don’t get how it’s fun to watch other people do something, even something you really like. Would you watch people watch television? Or read a book? Or sing in the shower? It’s sort of like watching porn, but without masturbating and you’re rooting for one of the parties involved. HUH? Consider what you’re watching: a bunch of people chasing a small round object around, and often engaging in conflict over said ball. HUH?? As big of a fan as I am of the cute butt encased in tights, there are less boring ways to get even this.

Here to share my amazement, and do a fantastic job making fun of it, is our favorite Jewish-British comedian, back with a new character. Sacha Baron Cohen’s new film will star him as a Northern football thug, Mirror reports. We are certain that the former model, famous for his roles as Ali G., Borat, and Bruno, will deliver a stellar performance as a crazy football hooligan.

Baron Cohen is no stranger to controversy. When in character as Borat, he freely espoused anti-Semitic views. “People really let down their guard with him because they’re in a room with somebody who seems to have these outrageous opinions,” he told NPR’s Robert Siegel about Borat. “They sometimes feel much more relaxed about letting their own outrageous, politically incorrect, prejudiced opinions come out.” Baron Cohen is a mastermind of this gambit, in no small part due to his ability to enter and stay in character.

Keep it real, Sacha. Can’t wait for the next one.

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