Now Reading
Eat More Hummus, Help End Smoking?
Gefilte Guilt
Messy Meshugane. Again.
The Art of Kosher Cheesemaking
Smitten with Schpilkes
Behar, and the Source of all Sustenance
Conflicted Convert

Eat More Hummus, Help End Smoking?


Hummus: as if you needed another reason to love it! Well, here’s another reason: as America’s love affair with the Middle Eastern dip grows, the humble chickpea is beginning to compete with tobacco as a profitable cash crop for farmers in the tobacco-growing region of the U.S.

In April, The Wall Street Journal reported a 25 percent increase in sales of “refrigerated flavored spreads” from 2010—that’s a category dominated by hummus. One of the largest manufacturers in the country, the (partly) Israeli-owned Sabra Dipping Co., is behind the push to grow more chickpeas. Right now most of their product comes from farms in the Pacific Northwest, but they’re looking to develop a separate crop close to their plant in Virginia to ensure supply (and, no doubt, keep things competitive). I mean, what would the N.F.L. do if their official dip supply ran out mid-season? Perish the thought!

As cigarette sales are rapidly declining (hurrah!), this video from Truth, an anti-smoking campaign directed at teens, prompts a totally relevant question: if we eat enough hummus, could we help put an end to smoking?

It’s actually not a crazy thought. Here’s our recipe. Eat up.

[h/t Huffington Post]

Related: Sabra Trying to Pass ‘Hummus Bill’ in the U.S.
Make Your Own Hummus at Home With This Easy Recipe!

View Comments (0)

Leave a Reply

Your email address will not be published.

Scroll To Top