Courtesy AJN:
A BEER commercial that claims the product is brewed according to “the German Purity Law” is “insensitive”, according to the head of the Jewish community’s antisemitism watchdog.
B’nai B’rith Anti-Defamation Commission (ADC) chairman Michael Lipshutz told the AJN that the Beck’s beer commercial should specify a “German beer purity law” to distinguish it from Nazi Germany’s racial “purity” laws.
“The German Purity Law is a brewing law that ensures only natural ingredients are used. It has been around since 1516 and the ad is clear that it [the purity law] relates to the product.”
Foxtel corporate affairs manager Rebecca Melkman said the pay-TV provider, after reviewing the commercial, “believes it complies with the code. In our view, the commercial clearly refers to the German Purity Law as a method of brewing beer – it is a well-known beer brewing method that is described in detail in the commercial.”
Ms. Melkman left out the part where she mentions that the ad originally included aryan in between the words "German" and "purity."
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