Chinese exporters are turning to rabbis to quell consumers' uneasiness about the country's food products. After last year's uproar over contaminated seafood, toothpaste, and pet food, the Chinese food industry is trying to clean up its act–or at least have rabbis convince people that they are.
According to the Orthodox Union, a New York-based organization that does kosher inspections, kosher certifications by rabbis have doubled to more than 300 in China in the past two years, and the number is expected to go up dramatically.
And China's not just doing this to ease the minds of consumers who still may not be over Fluffy's untimely death. Kosher is the new black, and China wants a piece.
But while rabbis make sure that pork products aren't used in food production and that meat and milk stay far, far away from one another, they don't perform scientific food-safety tests. Still, at a time of intense international scrutiny, an extra seal of approval may boost consumers' confidence in products from China. If contaminated food does get through, blame the rabbis!