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Doc Martens’s Un-Punk Ad Campaign

One in a series of Doc Martens new UK ad series:

Wrong 'em, boyo! Strummer would never shill for the divine or for zapatos like that. Neither would Kurt Cobain, Sid Vicious or Joey Ramone (okay, maybe Joey would, nice Jewish boy from Forest Hills and all).

Doc spokesperson:

We wanted to communicate that Dr. Martens boots are ‘made to last,’ and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots’ durability perfectly. And, as images, they feel very iconic.

(Via Stereogum)

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