SodaStream is the largest brand of in-home seltzer and soda makers. After recent re-branding, the small kitchen appliances are gaining in popularity with Jews being an estimated 25% of the new buyers. Seltzer lovers tout the beverage’s economical sense (cheaper to make soda than to buy it), health benefits (add fresh fruit juice instead of corn syrup), and ecological mindedness (no more disposable plastic bottles). Plus, it looks so fun!
The parent company of SodaStream, Soda-Club, has strong Israeli ties. Headquartered in Israel, the Jewish Week reports that Soda-Club, "employs 450 people in its factory in Maale Adumim, including Israelis, recent immigrants from the Soviet Union, Ethiopians, Palestinians, Israeli Arabs, 18 Bedouins, and even 40 Darfur refugees." So add pro-Israel and pro-cooperative to the list of feel-good reasons to make your own soda.
On the Soda-Club website you can watch this SodaStream silly demo video and research soda recipes. If you are ready to buy, you can choose from several models including the "Penguin" (shown above). The Penguin is available as a starter kit which includes the machine, 2 carbonators, 2 glass carafes, and flavor variety pack (OU Kosher!) for $199.
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