There is a new book out called The Enlightened Bracketologist: The Final Four of Everything. It's co-written by a sports journalist and a literary agent. The former makes sense since Bracketology, a method for sports fans to keep track of which teams they are betting on to win, is traditionally associated with basketball, March Madness, and determining which collegiate teams will make it into the NCAA Finals.
Authors Mark Reiter and Richard Sandomir were recently interviewed on "The Today Show" where they talked about applying their Final 4 methodology to pop culture and most specifically illustrated one of the studies from their book in which they determined which bald-headed figure in modern culture was the most popular. No, it was not Homer Simpson, but he was a finalist. Other studies found in the book include "A Jew/Not A Jew" and "Women's Magazines Sex Cliches." If you're shaking your head about now, you get where I'm coming from with my frustration with this ridiculous study.
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